Authentic Beauty Concept in Lyon

Authentic Beauty Concept is a vegan, silicone-free haircare brand that stands out for its natural and committed approach.

The authentic and respectful vision of Authentic Beauty Concept

In the world of hair care, certain brands stand out for their unique philosophies. Authentic Beauty Concept is one of those brands that enhances the natural beauty of hair by offering formulas developed with carefully selected ingredients, the vast majority of which are of natural origin.

A vegan and eco-responsible brand

With a strong commitment to the environment, Authentic Beauty Concept develops hair care products free of silicones, sulfates, and parabens, ensuring a healthier approach to hair. The brand prioritizes plant extracts, vegetable oils, and natural proteins to provide nutrition, shine, and vitality.

Sensitive to the ecological footprint, it adopts recyclable packaging and encourages responsible consumption with its shampoo bars available in certain partner salons, allowing you to refill its bottles and thus limit waste.

Care adapted to every need

Authentic Beauty Concept offers a complete range to meet all hair types and their specific needs. Whether for intense hydration, volume, or brilliant shine, each formula is designed to enhance the hair fiber while respecting its natural balance.

Beyond their effectiveness, these products offer a true sensory experience: refined textures, delicate fragrances and pleasant application, transforming each treatment into a unique moment of well-being.